Tuesday 11 November 2014

Titles - Influences and Ideas

My biggest influence in the way our titles ought to look is 'Hummingbird'. Our intent with the trailer is to contrast an intense montage with a slower paced shot of London, followed by the title and preceded by a sound boom. This requires an impactful but not entirely dynamic title. The 'Hummingbird' title uses a simple, sans serif typeface in a slightly yellower shade of white, with wide letter spacing giving the otherwise tame sounding title a sort of ominous gravitas. It appears on a green/blue darker background that is evocative 
of smoke or space. This is a highly effective use of a title card, with minimal animation but strong graphical design, making something of it's kin a viable option for us to use and design in our trailer.

We have been for a while stuck in terms of an actual name for our film. My suggestion has been 'Two Evils'. This title fits with our narrative as the protagonist must  choose the lesser of two evils (the evils being
 the main bad guy and the police chief, both of whom want to kill or arrest him). It is also reminiscent of films similar to ours with titles appropriate to the plot whilst being outwardly fairly vague, such as 'Eastern Promises' and 'Welcome To The Punch'.

One of the downsides to this title may be its vagueness, although I feel this may conform to the genre and not really be an issue. However another issue may be that 'Two Evils' is reminiscent of a different genre - namely Horror. Films like 'Drag Me To Hell' and 'Deliver Us From Evil' are solidly within the boundaries of the Horror genre, but similarly to 'Two Evils', use expressions or quotes in their titles, as well as terminology that suggests the demonic, satanic side of the Horror genre.

In any case, Two Evils' is my proposal for our film title, despite its possible Horror connotations. I remain open to any other suggestions from the group, as I do acknowledge the title is not perfect.

CM

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