Audience Conclusion

From the multiple surveys we did, combined with the vox pop's and interviews we have decideed that our film should be catered more towards the 16-24 age group, as we first decided. The majority of people here preferred action sequences in suspenseful thrillers, which doesnt require much character development and can easily be marketed as a mainstream film. Also, when interviewed we likened our film's atmosphere to that of Kidulthood, and Se7en. Many of this age group, of those who had seen both films, thought that this was something that they would love to go and see. This will be our main target audience, but there is also room for a niche audience of the 41-47 category. We found that on the whole, thrillers stood out to this audience much more than the typical comedy or drama film, but not as much as it did with the 16-24 year olds. This means that the film we are planning on producing actually has a large range in which we can produce to and isn't narrowed down by it only being applicable to one set of people. Also, with the elder age group they tend to go to the cinema more than the younger, or that their children are actually in the age group that are our target audience. Not saying this is a family film, but both parents and children would be interested in seeing this and this would actually create a bigger market for the film.

JL