Audience Feedback and Changes

The editing of the trailer went relatively to plan, however, the original plan of the storyboard was not followed. It was found that especially within the editing of Act 1 the interweaving of the meeting shots and the raid shots worked much better, providing a more stark juxtaposition of equilibrium (In the meeting room) and how that equilibrium was to be broken (The raid). It also served to anchor the narrative with the sound bridges of "This is the bastard that killed my partner" and "He will be in Denmark Hill at 0800 hours" providing a basis for the cutting, and a location and motivation for our protagonists actions.

Moving away from the actual sequence of the shots, which went relatively to plan, our second difficulty came within adhering to the colour and tone aims we had set ourselves. We attempted to go about this through the Final Cut feature 'Colour Match', with examples being shown below as to the various options concerning colouring. Due to our influence within the Chibnall quote concerning the "Dynamic narrative" connoted through the "High Gloss New-London" and Welcome to The Punch's neon gloss, this colouring was a major factor in presenting the stylistics which we had discussed in our research and planning.

As well as the importance of connotations we used this tool to make some shots look more professional, especially due to the mic shadow present within the interrogation scene prior to the darkening of the shot. 

A rough cut can be seen below, with no music attached and incomplete sound.

We received audience feedback on this, both positive and negative, and went about attempting to make these things better. The feedback is as follows:

POSITIVE

• Colouring
• Snappy editing
• clear sense of character

NEGATIVE

• No soundtrack
• Dialogue needs work in terms of sound quality and volume (re recording suggested)
• Narrative somewhat unclear, needs anchoring
• Some colour matching possibly required, maybe ken burns/photoshop?

Some colour matching required? In order to provide an increased dynamism to the narrative of the trailer and properly align the shots in conjunction with the music the backing track was needed, and when sent from our producer Agile, it was found that he had not properly synced to the shot changes as we had asked him to. As such, a manipulation of the sound on the magnetic timeline was necessary in order to prevent awkward cuts and emphasise the growing tension throughout the trailers development. This was also necessary due to the required manipulation of diegetic sound with regards to volume, with the voice overs (Especially during Act 1) being vital in the development of the actual storyline. The sound manipulation on the timeline is shown below.

Finally, we experienced difficulties when syncing our voiceover moments to the shots on screen, especially the moment with the 'news announcement'. This moment was particularly difficult as we wanted it to look and sound professional, especially because it is easy for a news style presentation, as seen in many films, to come across as quite 'amateurish' and so we spent a lot of time recording different voices until we found one that worked with the overall style of our trailer and the one, which sounded most professional. Another difficult moment was in Act 2 whereby we wanted to employ a voiceover of our main protagonist talking about our main antagonist, whilst being overlaid over a shot of the antagonist walking to his car. This was difficult as I had to cut particular moments of speech apart, adjust sound levels and then place each sound bite specifically over the long shot in order to keep with the timing and pace (overall rhythm) of the trailer. Some of the small speech was completely cut out in order to achieve this aim of keeping to the rhythm of the trailer.