Welcome to The Punch trailer - Over 2000 likes and 1.5 Million views, mixed reviews on IMDb but generally popular with the younger generation - especially those under the age of 18, interestingly however it had higher ratings from female audiences which could either be to do with the good looking two main actors or the intellect which sets it apart from other films of a similar genre? It also got identical ratings inside and outside the US, which shows it was relatable universally and had no specific cultural relevance.
Memento - Almost 2,500 likes and over 2.5 million views. Interestingly similar likes for the drastically different amount of views, related to the film being a classic with many of the previous generation being a fan, those who don't have YouTube accounts? Again, on average the under 18's rated the film much higher however this time it was the males who rated it higher than the females, possibly due to no James McAvoy? Also interestingly, it was not poplar at all with females over the age of 45 whereas males over 45 seemed to still enjoy the film more. Again, finally, there was no significant difference between inside and outside the US.
Bourne Identity - With similar viewing figures to Welcome to the Punch yet less likes, we can see that the trailer is not as popular as the film. Still, over 1.5 million views and near 1.5 thousand likes is not bad. Again, as with the previous two trailers, and what is starting to become a common theme, is that The under 18 age group rates the film the highest - however there is a much smaller spread between the results as well as an overall average closer to that of the ratings of the under 18's and over 45's.
There are some confounding variables which must be taking account for however, the trailer for Welcome to the Punch was released 5 years after even memento on YouTube, which means (according to YouTube statistics) exponential growth of YouTube visitors and accounts over the past 3 years would have had a major effect. There is also the amount of ratings for each film, with Welcome to The Punch having over 200,000 less ratings on IMDb which means outliers could have a greater effect.
We did learn from this research however that our justification to rate our film a 15 was correct as the type of film we are making is obviously most popular with the younger generations than the old. Our target audience of 15-24 is easily where the highest ratings lie, however there is no significant evidence for a niche audience in the older generations - this is something we would have to look in to further.
Another justification of our choice of certification is seen in the graph below, with our specified age group the second highest cinema goers, making up a massive quarter of all UK cinema admissions, with our suspected niche audience (45+) and previous crime thriller film fans making up the majority. This shows that by making a relatively mainstream crime thriller film trailer, we can attract both our primary and niche audience who together make up over 60% of cinema admissions.
The below statistics are also very useful in establishing our target audience. With Taken 2, Dark Knight Rises and The Sweeney all being similar films to ours and having a majority viewing percentage in our target age group. It gives me and my partners confidence that it is not just in theory that crime thrillers are popular in our specified age group, but in practice also.
The blow graph is also justification for our target audience. With similar genre films to ours, Dredd. The Sweeney, Total Recall and Dark Knight Rises having a significantly greater percentage of male fans and audience attendance. There are down sides to this, however, as we would neglect 48% of our target audience in the females by catering only to male desires. Because of this, we believe we would need a James McAvoy type lead role to entice both genders.
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