What Kind of Media Institution Might Distribute Your Media Product and Why?
In order to decide which media institution will end up distributing our media product, we must first define distribution. A distribution company, as a distributor and marketer, is expected to raise awareness of the film through varying marketing campaigns as well as forming deals with other conglomerate's such as Sony in order to aid the DVD, TV and internet release. The above video describes the positives and negatives of 5 different distribution companies; from multinational to English and from part of a firm to independent.
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