Finalised Holiday Filming Schedule

This is the schedule for our filming dates coming up due to the fact that we want to complete all of our filming over the christmas/winter break in order to leave ourselves with enough time to complete the editing as well as get underway with our ancillary tasks (poster & magazine cover). We felt it was necessary to plan our time ahead in order to keep on top of things over the holidays, whereby daily contact is not as easy.

Filming Schedule:

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Institutional Analysis of Sight & Sound

CM

Institutional Analysis of Little White Lies

The publisher of the magazine Little White Lies is TCOLondon. This is a company which specialises in slightly off the wall, individual and quirky takes on stories which would not usually get views, or angles on films which are not usually assessed. The very branding of the website (www.TCOLondon.com) as shown below differentiates itself from other forms of media by defining itself as a breed, something which is lifelike and ever evolving. From work in skateboarding, phone companies, games consoles, and sponsoring YouTubers, their list of partners ranges from Grolsch to Audi. This shows where the inspiration for Little White Lies comes from, as well as why the company decided to back such an out-there product. Even within their distribution, with Little White Lies originality being an online-only magazine, they establish themselves against the norm and through this use of technology cater to a specific audience.

This audience is that of 18-30 year olds who are either young professionals in or students of media. They must have significant disposable income because of the monthly subscription of £3.95 for a product which, looking past its potential as a collectable and art, provides less than a week of entertainment. This suggests than that like Empire and Sight&Sound, that the demographic for the company is ABC1 and massively involved with South East London promotions. This is done in the Barbican, BFI and Picturehouse cinemas' and film festivals which caters to the sort of indie film buff audience with disposable income. The benefits of this are found within independent and cult cinema fans who would rather discuss films as an art form rather than just passive entertainment. The magazine caters to independent critics and in depth interviews with cast, directors and producers in order to help their readers form opinions upon the films they cover. 

The magazine, along with others' of its type, use mosaic geodemographics in order to establish the type of person their product is going to cater towards. An audience segmentation can be found below. This shows that the majority of the audience is found within London based Hipsters which falls under the magazines demographic of Group O buyers, standing for Urban Intelligence that 'Mostly consists of young and well educated people who are open to new ideas and influences'. It also caters to audiences such as Group E, young people who have gone through higher education and can be liberal of idea, and have access to disposable income. It caters to this audience through claiming to be about truth which connotes authenticity. Because of this, the more niche audiences of Arthouse film fans and Aspiring filmmakers are also catered towards, while more mainstream film fans and design students are left to read magazines like Empire and Total Film.

The purpose of the magazine fits with the publisher's slightly independent style of reporting. Even from the weight of the paper the magazine feels like a substantial product, filling a gap in the market for collectors items concerning film, which is then corroborated through the hand drawn/graphically modified artistic style of the covers (Of which they employ independent designers) and the typography of the front cover. The choice of film is also essential as to its purpose, and in turn the sorts of audience which are going to read it. Taking up yet another niche gap in the market, focusing on films such as "Black Swan" and "Let The Right One In", they decipher films which are not only in between the mainstream and indie genre but also those which are going to obtain a cult following. Due to this, in combination with the subtle yet aesthetically pleasing cover which screams that the magazine producers know their movies, the magazines' purpose is to fill a gap in the market between Empire's mainstream coverage and Sight & Sound's more individual movie coverage through an artistic and bold cover, substantial page thickness and quality which would leave you wanting to show your collection off to your friends. 

Sight & Sound "Cosmopolis" Magazine Cover Reasearch

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Empire "Bourne Legacy" Magazine Cover Analysis

This is a piece of analysis on one of 'Empire Magazines' front covers completed using the Photoshop software on the Mac: 

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Little White Lies "Attack the Block" Magazine Cover Analysis

Film Poster Research - The Conjuring

Connotation - The significance of the Rope hanging from the shrivelled tree in front of the large 'haunted' looking house introduces the horror/thriller genre. The rope connotes death, which will obviously play a major part in the film and links together the idea of death and haunting, which again is a major theme of this horror movie. The black block letters spelling out 'The Conjuring' placed against the mirky white background of the sky also connotes this idea of good vs evil as shown through the contrasting Black and White. Death is the major theme present on this movie poster and this is backed up by the image of the shrivelled tree, which represents the loss of life and hope, which are again major themes of the film itself.  After looking at the poster, we as the audience, undoubtedly understand the message of the people who created it through connotation.

Anchorage - "Based on the true case files of the Warrens" - This certainly effects the way the poster is viewed as an audience member and is often used in Horror Movies to attract the audience and cause them to feel more scared of the events in the film itself. This causes the audience to be more likely to believe the events in the film and thus feel terrified when watching it. It is important to put this on the film poster itself as it will attract more people to watch the film at the cinema when it is released. "If it is based on a true story, the film instantly becomes more scary" - This is the idea behind why this line is placed on the movie poster.

Tone and Register - The tone of the poster is clearly one of death and decay as shown by the shrivelled tree and the old wooden built house in the background. You know straight away that this is a poster promoting a horror movie due to the dark undertone, as shown by the central hanging rope representing death.

Intertextual references - "From the Director of Saw and Insidious" - lets the audience know what type of film they are likely to be going to see as they can base their opinions on these previous films mentioned. This certainly attracts the audience to watch a certain film, because if they enjoyed either, 'Saw or Insidious', then they are more likely visit the cinema and watch the film. The institutions are also referenced, which is also important as the audience will familiarise themselves with these well known institutions and perhaps be more likely to go and watch the film. 

Target audience - The intended audience for this movie would undoubtedly be horror movie fanatics or people who are looking for a thrill. It is mostly aimed at an audience between the ages of 15-23, who are more likely to travel to the cinema with a group of friends or even a date to watch a scary movie. Judging from the poster, the target audience would be more likely to be a male audience between the ages of 15-23 as they follow the stereotype of, 'Being harder to scare'. Having said this, a female audience is still targeted, but the focus for most horror movies is usually placed on the larger male audience as they will often bring a woman with them to watch a horror movie.

Representation - the poster clearly plays on the stereotypes of most horror movies, with the large bedraggled house in the background representing this idea of a haunted house and a family being haunted by an unknown presence as represented through the image of a shadowed figure in the foreground of the poster. Despite the clear representation of death on the movie poster, the small glimmer of light appearing over the top of the house could be seen to represent this idea of hope and that good will prevail.

Effect and Effectiveness - This movie poster is undoubtedly successful in getting across the genre of film through the images it presents the audience with. It is evident that it is a poster promoting a horror movie almost as soon as you glance at it, due to the choice of images (large house, rope, tree) and the dark, almost gloomy colour chosen for the background. The poster could possibly be more successful if their was a phrase or line inserted to attract the audience to think in more depth about the poster and in turn create a wider audience for the film. However, in terms of attracting an audience, this poster is certainly effective as it attracted me to want to travel to watch the film.


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