Poster Construction

The production of the poster went as follows - a draft had already been made and as such there were not many difficult decisions to be made.

• The main image was the first thing which was made, first off using the rectangle tool and duplication tool in order to make the lines - adding an outer shadow and black stroke in order to provide depth. The main image was then added, overlaying him over every one of the lines and then duplicating from a different image the gun coming out over the edge. In order to blend the two images the same thing was done as mentioned in a previous magazine post, with an entirely transparent rectangle being overlaid on to the two layers. This was then corroborated through the use of stocks downloaded off the internet, all of which can be seen below. Finally, concerning the main image, the city shot was used, being the same as that previously spoken about in my magazine cover post. 

The layers which are shown here can be explained as such; the Layer 5 and Layer 5 copy are the aforementioned internet downloaded stocks, with Layer 20 also being this. Layer 11, 7, 8, 9, 18 and 19 are all used in order to give the image depth through blur and FX as well as allowing the hands and gun to be found outside of the rectangles. Further down, the image labelled Act 1 is named so due to it being taken from our trailer through the "Save current frame" option in Final Cut Pro. This and then the background image (Layer 1 copy 4) are overlayed on Layer 2 copy 4 which is the merged under layer of the rectangles. Click the image to enlarge. 

• Following the making of the main image the titles were then made, consisting of the film title "Two Evils" and the release date, "August 2015". The same effects were used on both of these, utilising a black colour overlay with a red stroke and black drop shadow to add depth. They were placed around the outside of the gun to link the danger associated with firearms to our main character and the moralistic suggestions that the title has. The certification was a stock photo taken from the BBFC website and given a transparent background through the use of the magic wand tool.

• The completion of the right hand side of the poster was done in the addition of a slate, critics views, awards and actors names. The actors names used the same font effects as the title, while they used a bold version of the type face used in the "August 2015" font shown above. Above this, the critics reviews consisted of the same type face once again except with a black overlay and placed next to stars taken from a stock image website and given a black overlay. Finally on the right hand section of the poster, the slate used the cinema type face along with the media trope of mixing all capitals and all lower case in order to highlight important names and companies. Below this, the social media logos were taken from stock websites and google images, and placed next to colorised links to our Facebook, Instagram and Twitter pages which could then be followed post-viewing of the poster. 

• The final section of the poster came in the form of the tag line, first presented within the trailers narrative graphics. Again using the same type face as the title, "When you are caught between two worlds… Which way do you turn" is an all capitalised tag line rotated 45 degrees anti clockwise. It can be seen below.