The target audience for the opening titles of the film, which we created, was 15-25. The scene is set in London in a small hotel room and then moves into a large building with a tall tower. The link between the opening titles and the audience is that all of the characters were between these ages as well. Although this was a student film and the characters were all 16/17 years of age, the characters were suppose to play roles of young adults. The link to the audience that my partner and I wanted to create was the characters age and situations they can relate to.
The modern aspects of the opening such as the smart phone that the main character has and the flat screen television in the lobby of the tower has a link to the target audience as modern technology and equipment. As we live in an age of technology and systematic devices, some of the target audience will almost likely have the same smartphone as the character if not one that is similar and/or having a flat screen television in their house or even in their own room.
These pictures show the modern technology in the smart phone and the flat screen television in the corner of the lobby.
With the weapon and the killing of the Tyrone in the opening, my partner and I wanted to make the murder as realistic as possible. This being shown as a knife is very easy to get hold of and everyone has a knife in his or her house. The unrealistic side of a killing in a film would be the normality and coincidence of the character having a gun. This I why we chose to use the idea of a knife as the murder weapon.
Crime in London is also a big topic. There are many news articles and stories about stabbings and killings in and around London all the time. As crime is normality in London, this can attract the audience, as it is something that they would be familiar with. This is not something that we wanted to spotlight in the film, which is why you cannot see the murder weapon during the killing. Also having a real knife in the location whilst filming could have been dangerous with the public still milling around the area and walking into shot.
This is the questionnaire that my partner and I sent out to determine our target audience and what kind of films and genres people liked. From these results we could understand what was the best way to display the opening to the target audience.
According to the survey that my partner and I made for market research, of 100 people that took the survey, only 35% of the people that took it were male. The majority of people that took the survey were between the ages of 30-50. Only 15% of the people that took the survey were between the ages of our target audience which we thought would be 15-24 before we had even collected the results from the survey. As we already had the genre of a psychological thriller in mind, the survey collected the results that the second highest genre of the people’s choice was the thriller genre. The highest was the genre of comedy. The survey showed me and my partner that the genre of Thriller would be a good idea as it was the second highest choice for the genre of film and also most of the people that took the survey were not even from our target market. If more of the people from our target market took the survey then the choice for the thriller genre probably would have been higher.
Some of the comments and responses of people and what they liked most about their favourite genre, which was thriller, was that the thriller genre “creates a fantastic thrill which keeps me intrigued” and “a good murder, not knowing who the killer is and the thriller murder”. This showed us that people liked a good thrill from the genre and that a murder is what would make the film more exciting.
When asked what was the three highest factors that would make them go and see a new film the top three choices from the survey were; storyline, friends recommendation and actors. My partner and I knew that to grasp the attention of our audience we would need to create a thrilling storyline that people would want to carry on and watch and stay through till the end of the film.
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